Publications

Impact President Huw Williams is the author of Government Relations for Canadian Associations: How to Be the Voice of Your Members with Government, published in 2010 by the Canadian Society of Association Executives (CSAE).

Mr. Williams also co-authored the fourth volume of the PR News Crisis Management Guideboo, published in 2011.

 

Impact Director of Public Affairs Alana Fontaine wrote a feature article on government advocacy for the Canadian Society for Medical Laboratory Science (CSMLS), a longtime Impact client. To read how advocacy campaigns can greatly enhance the profiles of associations, click here.

Impact President Huw Williams regularly contributes to the Insurance Brokers Association of Ontario's (IBAO) newsletter, The Ontario Broker, writing the PR Strategies page. To see his most recent articles, please click the links below.

• July 2011: Creating a Relationship with Local Media
• April 2011: Creating New Business With PR
• October 2010: Tips for Earning Quality Media

The Impact organized IBAC Hill Day 2009 was a resounding success, and received a four page spread in the Manitoba Broker magazine. Click here to see the article.

The Canadian Society of Association Executives (CSAE) highlighted Impact's government relations work, making one campaign the subject of a featured article in Association magazine. Impact worked with the Canadian Association of Speech-Language Pathologists (CASLPA) to create awareness of the dangers of noisy toys. The campaign was a huge success, resulting in the tabling of a private member's bill in support of CASLPA's initiatives. To read the article, entitled Government Relations: Making Yourself Heard, click here. For more information on this campaign, and to see examples of some of our other successful campaign, visit our case studies.

Impact's pro bono work has also received media attention, meriting front page placement in the Ottawa Business Journal. Click here to read the article.

Presentations

• February 2011: Huw Williams, Impact's President, presented at Federated Press' annual Public Sector Media Relations conference in Ottawa.
• February 2011: Michael Hatch, Impact's Senior Consultant, presented at the Canadian Automobile Dealer's Association (CADA) Industry Relations Committee luncheon in Toronto.
• May 2010: Michael Hatch, Impact's Senior Consultant, participated in the Member Round Table at the Canadian Health Food Association's (CHFA) Expo West Supplier Forum, in Vancouver.
• May 2010: Alana Fontaine, Impact's Director of Public Affairs, presented at the National Congress of Medical Laboratory Science, an event organized by the Canadian Society for Medical Laboratory Science (CSMLS). Her presentations were entitled Grassroots Lobbying and How to Handle Difficult Questions.
• April 2010: Huw Williams, Impact's President, presented a Canadian Legislative Update to the National Association of Fleet Administrators (NAFA) Fleet Management Association at the 2010 Institute and Expo, in Detroit, MI.
• November 2009: Alana Fontaine, Impact's Director of Public Affairs, presented a session entitled Government Relations 101 at the Camping in Ontario Annual Convention and Trade Show.
• 2009: Michael Hatch, Impact's Senior Consultant, presented at the Vancouver Board of Trade Conference.
• 2009: Huw Williams, Impact's President, and Michael Hatch, Impact's Senior Consultant, presented to the Canadian Society of Association Executives' (CSAE) National Capital Chapter.