Public and Media Relations
At Impact Public Affairs, we understand that public perception of an organization or corporation affects the bottom line.
As a full-service firm, Impact Public Affairs is able to provide its clients with a comprehensive campaign that draws on our relationship with the media, government and third party organizations. Our media-savvy team is there to guide your organization through every step of the way of any press-related situation, whether it is a news conference or a full product launch.
Our team is frequently called upon to act as spokespeople for various industries. No other PR firm has the depth of experience on network news shows than our team.
Media Relations Training
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From the preparation of speaking notes, to coaching delegates on effective press conference delivery and media relations, to coordination with the media, Impact Public Affairs provides thorough, practical and effective media training.
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Product Launch
A Jaguar product launching event called the "VIP Gala" which was held in Toronto and boasted 500 participants, including leading car industry executives, key automotive journalists, and luxury automobile consumers.
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Recently, Impact coordinated a public launch of the Insurance Brokers Association of Ontario's new website, MyInsuranceShopper.ca.
Set up in the middle of Ottawa's busy Sparks Street, insurance brokers greeted Members of Parliament and the general public with information brochures and ballots for a website kick-off contest.
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Media Events and Public Relations
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Part of the Canadian Urban Transit Association's Be part of the solution: Take Transit campaign included a public awareness event on Parliament Hill involving the media, local politicians and the general public.
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As the national public relations coordinator for Jaguar and Land Rover Canada, Impact ensures that these luxury vehicles get the coverage they deserve by facilitating media events with leading automobile journalists. As a result, Jaguar and Land Rover are often making headlines, as seen here.
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Media Tours
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As national media relations coordinator for Go RVing Canada, members of the Impact staff recently hit the road with a select group of eager travel journalists to provide them with a great opportunity to develop a better appreciation of the RV lifestyle.
Recent Go RVing media familiarity tours have focused on Northern Ontario, the Muskoka region and most recently, Banff, Lake Louise and the Yukon.
These media awareness trips continue to produce outstanding results in media across Canada, furthering Go RVing's message of the freedom, fun and flexibility that the RV lifestyle offers.
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