Strategic Communications
At Impact Public Affairs, we believe that an effective and well developed communications plan is at the heart of every successful project or initiative, whether it is related to public relations, government relations, special events, or is a combination of these three. Our team is experienced in working with organizations to identify their key messages to ensure that the given project is in line with their mission and goals. In order to propose practical communications solutions, we work closely with our clients to fully understand all aspects of their business or organization.
Our communication plan development process enables our clients to strategically present their issues to key government decision-makers, stakeholders, or a given market segment.
To see examples of the strategic communications work that we have done through public relations, government relations, or event planning, click on the desired service.
Speaking Engagements
A core service that Impact Public Affairs offers client groups is the ability to organize and facilitate advocacy planning sessions and special advocacy related symposiums. No other Ottawa based organization has organized or hosted more successful advocacy building sessions than Impact!
Impact President Huw Williams co-emcees with Minister of Natural Resources Lisa Raitt at the Toronto International Auto Show in February 2009.
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Impact has planned an impressive array of association events that combined the participation of senior federal Ministers, such as the Deputy Prime Minister, the Minister of Industry, and the Minister of Finance, with member based themed meetings. Not only do we bring the right players to the table, but our President has a national reputation as a leading facilitator and advocacy planner.
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Strategic Communications and Branding
At Impact, we recognize the importance of a unified corporate identity.
  
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Always thinking outside the box, Impact Public Affairs develops unique communications plans that produce results. Each client campaign is prepared with accute attention to detail and eye-catching materials, combined with effective messaging.
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Click here to read the interview with astronaut Steve MacLean which Impact conducted and wrote about in an effort to promote CLA's impressive initiative. The article appeared in the August 28th, 2006 edition of the Ottawa Citizen, as well as in CLA's national industry publication, the Feliciter, in October 2006.
Click here (WMV - 3.38 MB) to see the A-Channel segment which recently featured CLA's Launch Your Future with Reading initiative. Impact was responsible for all aspects of the event, from coordinating the media contact, providing the reporter with key messages, and coaching the interviewees before the shoot. The result was a 3 minute segment which was aired on prime time television and which successfully promoted CLA and the Ottawa Public Library's work |
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Seen here, the October 2006 edition of the Canadian Library Association (CLA)'s industry publication titled "Feliciter," which included an article based on the interview conducted with Steve MacLean by Impact. The publication was sent to CLA's more than 2,700 members from libraries across Canada.
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